Own and establish commercial best practices for all market segments in Biorefining. Develop and maintain market segmentation and prioritization of segments in which the biorefining portfolio creates value. Provide transparency on the value chain and relevant players and potential partners. Run go-to-market studies and develop go-to-market strategies for target market segments. Manage transparency toward pricing decisions and support Sales Directors to drive stringent pricing strategies, including value pricing, transactional pricing, and management of risks related to supply-side market exposure.